Nike's Summit White athletic shoes capture the essence of urban American landscapes with a pair of city sneakers inspired by Chicago. The sneakers utilize the popular colors of the location and its sport teams to reflect in the shoe's overall designs.
Chicago is a big sports town known for its world-renown teams such as the NBA Chicago Bulls. The team's jerseys are red, black and white which are creatively represented in these retro sneakers. The shoes are made with a mixture of leather and mesh fabric uppers complete with a slender silhouette, a slightly raised sole and fitted design. At first glance any sports fan will immediately recognize the subtle yet clever nod to the city of Chicago.
Patriotic City Sneakers
These Nike Shoes Capture the Stylized Essence of the City of Chicago
Trend Themes
1. City-inspired Sneakers - Opportunities for brands to create city-specific sneaker designs that appeal to local sports fans and urban enthusiasts.
2. Sport Team Color Utilization - Utilizing popular colors of local sports teams in sneaker designs provides unique brand differentiation and a strong connection to the city's sports culture.
3. Mix of Materials - Innovative uses of mixed materials, such as leather and mesh, can create an aesthetically appealing look and feel for city-inspired sneakers.
Industry Implications
1. Athletic Footwear - Opportunities exist for athletic footwear brands to incorporate city-specific designs and color schemes that connect with local sports fans and urban enthusiasts.
2. Sports Merchandise - Sports merchandise brands can create sneaker collaborations with popular sports teams that utilize team colors and feature city-specific designs.
3. Urban Fashion - Opportunities for urban fashion brands to incorporate city-specific designs and color schemes that appeal to both locals and tourists looking for unique urban streetwear.