London-based cycling brand Rapha has launched the City Collection, a concise capsule designed for wear on and off the bike.
The unique collection blends technical biking materials with contemporary street styles to deliver a range of fashion-forward pieces capable of handling mid-winter commutes. The capsule includes an insulated GORE-TEX Field Coat, an oversized insulated overshirt, a merino wool wind block sweatshirt and crewneck, and denim jeans with reflective detailing.
A definite standout, the Field Coat comes equipped with a waterproof shell and detachable insulated liner, both made from recycled synthetics. In addition, the jacket was designed to adapt to varying weather while ensuring its wearers look stylish during their rides. The complete Rapha City Collection is available to purchase now on the brand's website.
Fashion-Forward Cycling Apparel
Rapha's City Collection Was Designed for Wear On and Off the Bike
Trend Themes
1. Fashion-forward Cycling Apparel - Cycling brands can capitalize on the growing trend of fashion-forward and versatile cycling apparel.
2. Technical Materials in Streetwear - Brands in the streetwear industry can innovate by incorporating technical materials from other industries into their designs.
3. Sustainable and Versatile Outerwear - Outerwear companies can disrupt the market by creating sustainable and versatile pieces that adapt to varying weather conditions.
Industry Implications
1. Cycling - Cycling brands can expand their market by designing apparel that can be worn on and off the bike, catering to the growing number of commuters.
2. Fashion - Fashion brands can collaborate with cycling companies to create stylish and functional apparel that bridges the gap between fashion and fitness.
3. Outerwear - Outerwear manufacturers can create sustainable and versatile pieces that adapt to changing weather conditions while still maintaining a stylish and modern aesthetic.