Floral Street, which is renowned for creating magnificent perfumes that conform to the modern ethos of sustainability and social awareness, has teamed up with the Van Gogh Museum in Amsterdam to create a glorious citrus perfume that is inspired by Vincent Van Gogh's famous post-impressionist painting titled "Sunflowers, 1889."
According to perfumer Jerome Epinette, the 'Sunflower Pop' perfume was crafted starting with bold top notes "where a burst of morning sun comes alive in the citrus and fruits, while the heart brings the heat of the afternoon with a rich and colorful floracy."
With notes such as mandarin bursting with freshness, vegan honey base and ethically sourced bergamot orange, the 'Sunflower Pop' citrus perfume is a bold and bright fragrance that pays tribute to the eye-catching work of Van Gogh.
Post-Impressionist Citrus Perfumes
This Perfume is Inspired By Vincent Van Gogh's Iconic Painting
Trend Themes
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Industry Implications
1. Fragrance - The fragrance industry can use cultural references and sustainable ingredients to create innovative scents and innovative marketing campaigns that tell unique stories and engage with health-conscious customers.
2. Fine Art - Fine art institutions like The Van Gogh Museum in Amsterdam can collaborate with the fragrance industry to promote their collections and brand by offering unique scents that are inspired by famous artworks.
3. Health and Wellness - Fruit-inspired fragrances offer opportunities for health and wellness brands to branch out in the fragrance market and cater to consumers who associate fresh and natural scents with a healthy lifestyle.