With simplistic lines and basic colours, Cipher Shoes may very well be the next Vans or Chuck Taylors to hit the streets.
Although presently based in Hong Kong, this luxury brand intends to expand internationally. Available in three major styles, Seditionary, Subterranean and Libertine, and with their memory foam insoles, the simplistic yet stylish Cipher Shoes will definitely make their mark in the shoe-lover community.
Implications - When consumers look into buying an article of clothing or a pair of shoes, they often imagine themselves wearing the clothes or shoes with products already in their wardrobes. Corporations can capitalize on this by creating products based on simple designs and colors, making the articles versatile and stylish.
Hong Kong Hightops
Cipher Shoes Are Black and White Luxury Kicks
Trend Themes
1. Simplicity in Design - Designing products with simple designs and colors can make them versatile and stylish, appealing to consumers who want to easily match them with their existing wardrobe.
2. Luxury Streetwear - Luxury brands venturing into the streetwear market, like Cipher Shoes, have the opportunity to cater to the growing demand for high-end sneakers and accessories.
3. International Expansion - Luxury brands, such as Cipher Shoes, are focusing on expanding their markets internationally, tapping into new customer bases and increasing brand awareness globally.
Industry Implications
1. Fashion Retail - Fashion retailers can embrace simplicity in design to offer versatile and stylish products that cater to consumers' desire for easy coordination with their existing wardrobe.
2. Streetwear - The streetwear industry presents disruptive innovation opportunities for luxury brands, allowing them to captivate customers with high-end sneakers and clothing infused with street culture influences.
3. Luxury Goods - Luxury goods industry players can explore international expansion strategies to tap into new markets, broaden their customer base, and increase global brand recognition.