The Cinime app rewards film buffs in the UK for actually going to the theater to see a movie as opposed to just watching one from home. The app rewards those who go to the movies with vouchers for snacks and tickets. Using the app is simple and requires you only to scan a poster with the Cinime app logo. Ads that play before the film also feature the logo. A unique feature of the app is its ability to work without WiFi or 3G thanks to audio watermarking technology that recognizes sounds marked ads.
In addition to rewarding users with discounts, the app also lets users watch videos and take quizzes. The Cinime app is available for both iOS and Android and is free to download. Participating UK movie theaters include: Odeon, Vue and Cineworld.
Rewarding Movie-Goer Apps
The Cinime App Encourages UK Film Buffs to Hit the Theater
Trend Themes
1. Incentivized Movie-going - Develop an app that rewards people for going to the movies with vouchers for snacks and tickets.
2. Offline Audio Recognition - Create an app that uses audio watermarking technology to recognize sounds for use in areas without WiFi or 3G.
3. Interactive Movie-going Experience - Integrate quizzes and videos into movie-going apps to provide a fully interactive and engaging experience.
Industry Implications
1. Entertainment - Entertainment companies can develop similar apps to the Cinime app to encourage more people to go to the theater and watch movies.
2. Advertising - Companies specializing in audio watermarking technology can develop similar systems for use in advertising that allows the audience to interact with brands in a more meaningful way.
3. Mobile App Development - Mobile app developers can create similar apps to the Cinime app to provide a more interactive movie-going experience for audiences in other countries.