When one puts a well-curated outfit or a new pair of shoes, there is a tendency to feel like a star—and this cinematic fashion campaign starring Juliette Lewis is a visual representation of that exact feeling. Acne Studios has dedicated its Spring/Summer 2018 line to the strong female character of 90s cinema and who better embodies that than the quirky, bold and totally-out-there Juliette Lewis?
The creative director of Acne Studios shares how the actress came in and began to interpret the pieces through a character lens. Fully embracing the cinematic fashion campaign, Lewis represents a scatterbrain protagonist who always lands on her feet one way or another. She is captured by photographer Talia Chetrit, wearing high-waisted trousers with snakeskin texture and colorful satin shirts.
Photo Credit: Talia Chetrit
Female-Centered Fashion Campaigns
Juliette Lewis Plays a Role in This Cinematic Fashion Campaign
Trend Themes
1. Cinematic Fashion Campaigns - Opportunity for fashion brands to create visually captivating and story-driven campaigns that evoke a sense of glamour and narrative.
2. Strong Female Characters - Opportunity for brands to celebrate and empower women through fashion campaigns that highlight their strength and individuality.
3. Collaboration with Film Industry - Opportunity for fashion brands to collaborate with actresses and directors to create fashion campaigns inspired by iconic cinema.
Industry Implications
1. Fashion - Fashion brands can leverage cinematic fashion campaigns to showcase their collections and create engaging brand narratives.
2. Photography - Photographers specializing in fashion and narrative-driven photography can offer their services to brands looking to create cinematic fashion campaigns.
3. Entertainment - Entertainment industry professionals can collaborate with fashion brands to create unique and compelling fashion campaigns that merge fashion and film aesthetics.