A new wave of bizarre looks seems to be the path to getting international attention. These shocking photos are from the runway Cibeles in Spain this week... telling "kitsch" story is the source of inspiration from the Spanish designers; Ruiz de la Prada, Locking Shocking, Luxoir and DÃez.
Implications - Fashion is a way for people to express emotions and has been used to help project fantasies. Designers are able to cater to these specific targets and sell to a mass market, regardless of the bizarreness that they create. The more bizarre the fashion, the chances of its popularity amongst consumers will grow as the target wants to project their unique qualities that set them apart from others through clothing.
Monster Fashion
Cibeles Runway Full of Models With Bizarre Looks
Trend Themes
1. Bizarre Fashion - The trend of unconventional and shocking fashion is growing and becoming more popular.
2. Kitsch-inspired Fashion - Designers are finding inspiration in kitsch art and incorporating it into their fashion designs.
3. Expressive Fashion - Fashion is being used as a means of emotional expression, allowing consumers to project their unique qualities through clothing.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from the trend of promoting expressive and unconventional fashion styles, encouraging designers to push boundaries and cater to a wider audience.
2. Art and Design - The art and design industry can find new opportunities by incorporating kitsch-inspired designs into fashion, creating a cross-industry fusion of creativity and innovation.
3. Marketing and Advertising - Marketing and advertising firms can capitalize on the trend of expressive fashion by using it as a means of brand promotion and storytelling, engaging with consumers on an emotional level and creating deeper connections between brands and consumers.