The Ciara Roberto Cavalli campaign for Autumn/Winter 2015 draws inspiration from the 70s. The advertorial is captured by photographer Francesco Carrozzini and is lensed inside a surreal studio setting--equipped with turquoise walls and an abundance of sand. The campaign's R&B singer star is clad in a retro-themed wardrobe that consists of wide-legged jumpsuits, oversized tunics and flowing sun dresses.
When she isn't posing in 70s-inspired ensembles, the singer dons separates and hooded knits that are more urban and youthful in their theme. The Ciara Roberto Cavalli campaign exudes and opulent air and fuses contemporary and retro looks together seamlessly.
In addition to the designer's clothing, this advert also highlights his sculptural eyewear accessories, leather-crafted handbags and an array of eye-catching belt accessories.
Couture Songstress Campaigns
The Ciara Roberto Cavalli Ad Draws Inspiration From the 70s
Trend Themes
1. Retro Revival Fashion - The popularity of retro fashion is rising, creating an opportunity for fashion brands to re-release throwback designs.
2. Fashion Photography in Surreal Settings - Capturing fashion in surreal settings creates a visually striking campaign that can draw in consumers.
3. Accessory Emphasis - Placing emphasis on accessories can help brands diversify their product offerings and appeal to a wider range of consumers.
Industry Implications
1. Fashion - Fashion brands can experiment with retro designs and surreal photography to boost engagement with consumer demographics.
2. Eyewear - Sculptural eyewear and other bold fashion accessories have the potential to capture the imaginations of shoppers who seek individuality and uniqueness in their accessories.
3. Luxury Goods - Luxury brands can incorporate accessories that appeal to more budget-conscious consumers, allowing them to invest in the brand without splurging on clothing.