While you're watching the pop star's new music video 'Gimme Dat,' you'll probably notice that Ciara dons see-through platform Converse shoes while she's bustin' a move.
Just as they sound, these see-through platform Converse sneakers have the basic Converse shoe outlook, paired with a transparent 4-inch platform heel. Although these pumps may be a little too outlandish for some, they are undoubtedly an interesting combination of two vastly different fashion styles.
Implications - For many consumers, it is imperative that they are able to express themselves no matter what sort of activity in which they are engaging. Businesses that offer a wide range of functional products that incorporate the qualities of very specific items or concepts will reap the benefits from appealing to this group of consumers.
Sneaker Platform Hybrids
Ciara Dons See-Through Platform Converse Kicks in Her New Video
Trend Themes
1. Transparent Platform Shoes - The trend of transparent platform shoes combines different fashion styles, offering opportunities for businesses to create unique and expressive footwear.
2. Hybrid Fashion Styles - The rise of hybrid fashion styles, like the see-through platform Converse shoes, opens up disruptive innovation opportunities for brands that can blend unexpected elements to create bold and distinctive designs.
3. Self-expression Through Fashion - Consumers seek functional products that allow them to express their individuality in various activities, presenting businesses with the chance to develop versatile and expressive fashion items.
Industry Implications
1. Footwear - The footwear industry can explore the trend of transparent platform shoes to create unique and eye-catching designs that appeal to a wide range of consumers.
2. Fashion Retail - Fashion retailers can capitalize on the hybrid fashion styles trend by offering a curated selection of unconventional apparel and footwear that resonate with individuals seeking distinctive self-expression.
3. Athleisure - The athleisure industry can embrace the self-expression through fashion trend by integrating functional elements into their designs, allowing individuals to showcase their unique style during active pursuits.