Chunky Unit Luxe Sneakers

Jil Sander Launches a New Chunky Sole Sneaker for the SS20 Season

Luxury fashion label Jil Sander introduces another pair of sneakers for the Spring/Summer 2020 season in the form of the Chunky Sole silhouette. The footwear prepares for the warmer season and boasts a premium construction with the use of smooth leather done with a clean matte coat.

There are two colorway options available in the selection of either all-white or all-black for a simplistic look. The most notable element of the sneaker is the sole unit which offers an elevated platform in a minimal, yet dramatic look. It boasts a ribbed detailing in a tonal manner with spectacular details across the entire structure. The rest of the shoe include rounded toe panels, laces, and neat tonal stitching.
Trend Themes
1. Chunky Sole Sneakers - The rise of chunky sole sneakers presents opportunities for designers to create innovative and attention-grabbing footwear.
2. Clean Matte Coat - The trend of clean matte coatings on sneakers opens up possibilities for manufacturers to experiment with different materials and finishes for a sleek and modern look.
3. Minimalistic Design - The demand for minimalistic sneaker designs creates disruptive innovation opportunities for brands to incorporate unique details and materials into their products.
Industry Implications
1. Luxury Footwear - The luxury footwear industry can explore the sales potential of chunky sole sneakers that cater to the modern consumer's desire for both style and comfort.
2. Fashion Retail - Fashion retailers can capitalize on the trend of clean matte coatings by offering a wide range of sneakers with different finishes, attracting customers who appreciate a polished aesthetic.
3. Footwear Manufacturing - The footwear manufacturing industry can seize the opportunity presented by the minimalistic design trend to develop innovative manufacturing techniques that produce sleek and minimalistic sneakers.

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