Isabel Marant works in collaboration with Converse on the new Chuck 70 Wedge silhouette which celebrates a past era. The 2010s were dominated by the design and it has been a controversial design ever since. The Chuck 70 Wedge has a covered heel unit with a 2.5-inch height and it is essentially an elevated variation of the iconic Beckett sneaker by Marant.
It also comes in a flat version for those who prefer a more versatile shape. It is set to launch officially on September 11 on Isabel Marant's website and the following day for Converse. The design has a distressed element and it all rests on top of the signature rubber sole unit by Converse. Rounding it out are Marant's logo on one side and Converse's on the other.
Collaborative Wedged Sneaker Heels
Isabel Marant and Converse Unveil a Chuck 70 Wedge
Trend Themes
1. Retro-inspired Footwear - Footwear that draws inspiration from past decades, such as the Chuck 70 Wedge, taps into nostalgia-driven consumer desires.
2. Collaborative Fashion Design - Partnerships between iconic brands like Isabel Marant and Converse create unique blends of styles that appeal to a broader audience.
3. Elevated Casual Shoes - The introduction of wedged heels in traditionally flat sneaker designs offers a fresh take on casual footwear with added height.
Industry Implications
1. Fashion - The collaboration between Isabel Marant and Converse showcases how fashion brands are leveraging partnerships for renewed relevance.
2. Retail - Exclusive release schedules on brand websites highlight a trend towards controlled distribution in the retail sector.
3. Footwear - Innovative designs in sneakers, combining elements of high fashion and casual wear, are disrupting conventional footwear markets.