Zenith works in collaboration with breast cancer awareness organization Susan G. Komen once again and this time around, it unveils the Chronomaster Sport Pink watch. This is the special version of the Chronomaster Original that was first auctioned during the Phillips New York Watch Auction: Eight. It has them raised US$30,480 in support of the organization and its efforts.
The limited edition Chronomaster Sport Pink watch has a bright pink dial with a radian sunburst metallic finish that is contrasted against the case made from stainless steel. This also has a nostalgic feel with visuals that are reminiscent of the El Primero Rainbow model from the 90s. The watch is powered by the brand's new El Primero caliber and has a 60-hour power reserve.
Awareness-Focused Pink Timepieces
Zenith Presents a Look at Chronomaster Sport Pink
Trend Themes
1. Awareness-focused Timepieces - Zenith's collaboration with Susan G. Komen highlights the trend of brands creating special timepieces to support charitable causes.
2. Limited Edition Watches - The Chronomaster Sport Pink watch represents the trend of watch brands creating limited edition versions of popular models to generate buzz and support a cause.
3. Nostalgic Design Elements - The Chronomaster Sport Pink watch taps into the trend of incorporating nostalgic design elements from previous popular watch models.
Industry Implications
1. Luxury Watches - The luxury watch industry can explore opportunities to create awareness-focused timepieces that support charitable causes and create a positive brand image.
2. Charitable Organizations - Charitable organizations can collaborate with watch brands to create limited edition watches that not only raise funds but also increase awareness for their cause.
3. Fashion Accessories - The fashion accessories industry can leverage the trend of incorporating nostalgic design elements in products to create unique and appealing offerings.