The Christopher Shannon Spring/Summmer 2013 collection made its debut at the London Collections: Men showing. Those who attended the event were privy to his bold and remarkably bright display of face paint, seen in the flowers that were plastered along the faces of the male models.
In addition to the explicitly decorated faces were floral garlands strewn along the necks of the men. This daring concept was at the same time matched with striped headgear. Sprouts of color streamed from hats that featured bits of hanging confetti, playing up on a style motif that wishes to above all else hide the faces of buyers. The Liverpool-based designer received the NEWGEN MEN award in 2010 and has since worked to produce these epic displays of menswear.
Face Paint Runway Shows
The Christopher Shannon Spring/Summer 2013 Lot is Dyed
Trend Themes
1. Face Paint Fashion - The use of face paint on the runway is a disruptive innovation opportunity for the fashion industry to create visually exciting and interactive shows.
2. Floral Embellishments for Men - The use of floral garlands and decorations for men's clothing is a disruptive innovation opportunity for the fashion industry to challenge traditional masculinity norms.
3. Confetti Accessories - The use of confetti as a fashion accessory is a disruptive innovation opportunity for the fashion industry to explore new materials and add playful elements to outfits.
Industry Implications
1. Fashion Industry - Various segments of the fashion industry can use these trends to create unique and memorable collections that stand out in a crowded market.
2. Event Planning Industry - Event planners can use the concept of face paint and interactive fashion to create engaging experiences and add value for their clients.
3. Party Supply Industry - The use of confetti as an accessory presents an innovation opportunity for party supply companies to expand their product offerings and cater to the fashion industry.