Designed for a youthful demographic, the Christopher Shannon Fall/Winter 2012 line, presented recently at London Fashion Week, showcases an ultra-modern take on casual street styles. The designer label of monochromatic pieces used mixed textiles, combined various patterns and focused on color blocking in this latest offering.
A blue sweatshirt with black leather sleeves, a gray button-up featuring two different strips of plaid material making up its bottom and a pair of trousers that look like they were sewn together using different bandannas are all examples of this. The designer also uses the addition of zippers in peculiar placements to give the collection even more edge. The Christopher Shannon Fall/Winter 2012 collection may not complement everyone's taste, but if you like sportswear that is going to get you noticed for all the right reasons then this line is for you.
Mixed Textile Sportswear
The Christopher Shannon Fall/Winter 2012 Line is a Material Mash-Up
Trend Themes
1. Mixed Textile Fashion - Disruptive innovation opportunities include experimenting with new combinations of fabrics and textures to create unique designs that appeal to a youthful demographic.
2. Color Blocking - Disruptive innovation opportunities include experimenting with bold and unconventional color combinations to create eye-catching designs.
3. Peculiar Zipper Placement - Disruptive innovation opportunities include using zippers in unconventional ways to create unique and functional designs.
Industry Implications
1. Fashion - With the demand for unique and unconventional designs, new fashion brands can create a niche in the market catering to a youthful, trendsetting demographic.
2. Sportswear - Sportswear brands can experiment with new combinations of fabrics and colors, incorporating unique and functional design features like peculiar zipper placement, to differentiate themselves in a crowded market and target a younger audience.
3. Textile Manufacturing - Textile manufacturers can partner with fashion brands and sportswear companies to create new and innovative fabrics that can be used in mixed textile fashion designs.