UK-based supermarket Asda launched its Christmas Savings Club in September of last year, aiming to help shoppers unlock discounts on purchases before the new year.
Loyalty club members could join for free and received a Christmas Savings card that could be picked up in store and used in Asda's festive shop in with everything from decorations and food to clothing products offered. Prior to December, shoppers had a deadline until November 15th to add funds to their card in order to unlock savings, receiving an extra £1 for every £30 saved. Shoppers also received "£3 for every £80, £6 for £130, £9 for £180, £12 for £230 and £15 for more than £280 saved."
Launched in time for the busiest and most expensive season for grocery sales -- the holidays -- the festive rewards club was a family-friendly marketing strategy that helped strengthen consumer loyalty.
Festive Grocer Rewards
Asda's Christmas Savings Club Let Shoppers Earn Big This Past Holiday
Trend Themes
1. Pre-season Discounts - Retailers can launch early savings clubs to attract customers and encourage savings behaviour.
2. Festive Incentives - Businesses can offer exclusive deals during holiday shopping periods to boost customer loyalty.
3. Loyalty Program Integration - Retailers can tie their loyalty programs to seasonal promotions to improve customer engagement.
Industry Implications
1. Retail - Supermarkets and other retailers can implement holiday savings clubs and loyalty programs to attract and retain customers during the Christmas shopping period.
2. Marketing - Marketing agencies can recommend creating seasonal incentive programs that appeal to families and drive customer loyalty.
3. Fintech - Fintech companies can partner with retailers to create digital savings platforms that integrate with loyalty programs and provide incentives for saving during holiday shopping periods.