All You Need To Wear
Simply By Christina Aguilera
Starting October 1st, the “Simply†Christina Aguilera fragrance will be available in stores. The pregnant singer had previously released “Xposed†in a few European countries, however, this is her first international licensing agreement. Targeting the 16-35 year-old consumer, the new fragrance will be supported by a print ad campaign featuring Aguilera's back painted with a black lace design inspired by the sexy dress made by Marcel Rochas for Mae West. The curvy glass bottle, which features the “Sometimes it's all you need to wear†tagline, intends to recall the star's silhouette and is embossed with a design similar to her painted back. Hollywood's old-style glamour inspired the jasmine smell of the perfume, while her Bali honeymoon inspired the oriental floral smell.
Trend Themes
1. Fragrance Licensing - Opportunity for brands to collaborate with celebrities and expand their reach in the fragrance market.
2. Targeting Young Consumers - Increasing focus on capturing the 16-35 year-old demographic through product design and marketing strategies.
3. Inspired by Personal Stories - Growing trend of developing fragrances based on personal experiences or inspirations from celebrities.
Industry Implications
1. Beauty - Disruptive innovation opportunities exist in creating unique fragrance concepts that resonate with consumers.
2. Fashion - Collaborations between fashion designers and fragrance brands offer potential for cross-industry innovation.
3. Advertising - Opportunity to leverage celebrity endorsements and creative campaigns to promote fragrance products.