The Nestlé 2019 Christas product range has been unveiled by the brand to offer consumers of all ages with a collection of sweet treats that can be enjoyed with loved ones or as a gift. The collection consists of large tubes of Rowntree's Randoms, a new Quality Street advent calendar and Smarties penguins which are cutely designed to be interacted with. The entire range includes products of varying sizes to help answer demand amongst consumers for treats, gifts and stocking stuffers, respectively.
The Nestlé 2019 Christas product range was explained further by Senior Brand Manager for Christmas Confectionery Jon Smith who said, "We’re particularly excited to introduce our Smarties penguins for Christmas 2019. Available in a variety of sizes and price points, their bright colours and the mini Smarties inside make them a standout addition to the kid’s novelty market. We can’t wait for you to shake them home today! Meanwhile our wide selection of advent calendars, tins, tubes and tubs mean there really is something for everyone to enjoy, whatever their favourite Nestlé brand may be."
Expansive Seasonal Treat Collections
The Nestlé 2019 Christmas Product Range is Festive
Trend Themes
1. Expansive Seasonal Treat Collections - The trend of offering consumers a wide range of seasonal treats presents opportunities for brands to create innovative and unique products that cater to different preferences and occasions.
2. Interactive Novelty Gifts - The trend of designing interactive and engaging novelty gifts allows brands to tap into the kid's novelty market by creating products that are not only visually appealing but also offer an interactive experience.
3. Diversified Advent Calendars - The trend of diversifying advent calendars by including different themes, sizes, and price points provides brands with the opportunity to cater to the diverse preferences of consumers and offer unique advent calendar experiences.
Industry Implications
1. Confectionery - Within the confectionery industry, there are opportunities for brands to innovate and create new seasonal treats that appeal to consumers of all ages and occasions.
2. Gift and Novelty - The gift and novelty industry can leverage the trend of interactive novelty gifts by offering unique and engaging products that stand out in the market and captivate consumers.
3. Seasonal Packaging - The trend of offering diversified advent calendars presents opportunities for the seasonal packaging industry to create innovative and eye-catching designs that attract consumers and enhance their advent calendar experience.