British artist Chris Cunningham has a long list of talents including filmmaking visual art, music production and photography. His recent work is made in collaboration with streetwear imprint Supreme and it references some of his most iconic works with the electronic music scene. Specifically, his ongoing work with musician Richard David James, who is also known as Aphex Twin.
One of the duos' most iconic work dates back to 2005, where Cunningham designed the playful character Rubber Johnny to accompany a track by Aphex Twin. Notably, the six-minute video was shot in night-vision mode and it is that same video that highlights the latest Supreme collaborative pieces. The collection is comprised of hoodies and graphic tees adorned in Rubber Johnny visuals.
Night Vision Graphic Streetwear
Chris Cunningham Creates a Range of Graphic Apparel with Supreme
Trend Themes
1. Streetwear Collaboration - The trend of collaborating with artists to create unique and limited-edition streetwear pieces is disrupting the fashion industry.
2. Retro References - The trend of referencing iconic works from the past, such as Chris Cunningham's Rubber Johnny video, is disrupting the art and design industry.
3. Graphic Apparel - The trend of incorporating bold and visually striking graphics on apparel, like in the Supreme x Chris Cunningham collaboration, is disrupting the apparel industry.
Industry Implications
1. Fashion - The fashion industry has an opportunity to explore collaborative partnerships with artists to create exclusive and high-demand streetwear collections.
2. Art and Design - The art and design industry can leverage nostalgic references to iconic works to create new and innovative products and experiences.
3. Apparel Manufacturing - The apparel manufacturing industry can capitalize on the trend of incorporating visually appealing graphics on clothing to attract consumers looking for unique and expressive apparel.