In order to convey just how spacious the Fiat 500X car really is, big man and ex-bodyguard Chris "Big Black" Boykin takes it out for a spin.
The Fiat 500X is an extremely roomy car despite the small-looking exterior. In this humorous car campaign for Fiat titled 'Bigger is Better,' Big Black is featured driving around in the tiny car that he fits really comfortably in. The videos focus on the car and how much space is provided, while it also follows Big Black taking on some pretty silly activities. The first video of the three-part series features Big Black taking some ballet classes.
Big Black is a Guinness World Record holder for consuming five powdered donuts in three minutes. When it comes to spacious vehicles, Chris "Big Black" Boykin knows when a car has it or not, and the Fiat 500X definitely fits the bill.
Spacious Car-Promoting Ads
This Fiat 500X Ad Shows 'Big Black' Testing the Spacious Car Interior
Trend Themes
1. Spacious Car Interiors - The trend of showcasing spacious car interiors in ads using creative ways opens up opportunities for car manufacturers to differentiate themselves from competitors.
2. Humorous Car Advertisements - The trend of adding humor to car advertisements results in memorable campaigns that have the potential to go viral, increasing brand awareness and engagement.
3. Influencer Marketing - The trend of partnering with celebrities or social media influencers for brand promotions is on the rise, providing opportunities for car companies to reach new audiences and create authentic content.
Industry Implications
1. Automobiles - The automobile industry can capitalize on the trend of showcasing spacious car interiors in ads using creative ways to appeal to consumers who prioritize comfort and space in their vehicles.
2. Advertising - The advertising industry can take advantage of the trend of adding humor to car advertisements by creating innovative campaigns that resonate with audiences and increase brand recognition.
3. Social Media - The rise of influencer marketing presents opportunities for social media platforms to partner with car companies to develop creative and authentic content that engages with users and promotes brand awareness.