The Cholula Hot Sauce print campaign is certain to make you giggle. Advertising agency JWT of Singapore created this cheeky campaign.
These ads depict scenarios of livestock in precarious situations, yet the presence of the Cholula Hot Sauce bottle protects the fortunate animals from their demise. The poor animals that weren’t lucky enough to be touched by this bottle either end up getting abducted by aliens or fall off a cliff. Thus, the slogan reads, "Rescue food."
Spicy Sauce Heroes
Let Cholula Hot Sauce Save Your Food
Trend Themes
1. Humorous Advertising Campaigns - Companies could benefit from creating humorous advertising campaigns that capture the audience's attention.
2. Use of Mascots in Advertising - Brands could create fun, relatable mascots to promote their products and create a lasting impact.
3. Focus on Food Rescue - Brands could focus on the impact their products have on saving food waste or supporting ethical farming practices.
Industry Implications
1. Food Industry - The food industry may benefit from using humor to promote their products and differentiate themselves from competitors.
2. Advertising Industry - The advertising industry could adopt the use of relatable mascots to help brands better connect with consumers.
3. Agriculture Industry - The agriculture industry could leverage the idea of food rescue and ethical farming practices in their marketing efforts to increase consumer awareness and loyalty.