The Kinnerton 'Forest of Hope' chocolate surprise eggs have been launched by the brand in the UK to help raise awareness for the rainforest and offer recipients a sweet treat.
The chocolate eggs consist of nine milk chocolate surprise eggs that are each paired with challenge cards and activities for the recipient to partake in. The products contain 90-calories each, maintain a nut-free recipe and are each made with Fairtrade ingredients.
Brand Manager Tara Stevens boasted about the new Kinnerton 'Forest of Hope' chocolate surprise eggs saying, "We are so excited to launch Forest of Hope, bringing something new and exciting to the children’s confectionery market, whilst also creating a more hopeful future for the planet that appeals to the new generation. Forest of Hope is forest friendly, fair to farmers and fun for families. We are so proud to have created a plastic-free, delicious chocolate product, that delivers innovation and education while also supporting cocoa farmers in Sierra Leone."
Fairtrade Chocolate Eggs
The Kinnerton 'Forest of Hope' Chocolate Surprise Eggs are Educational
Trend Themes
1. Eco-friendly Chocolate Products - The use of eco-friendly materials and packaging in the production of chocolate products is a disruptive innovation opportunity that can enhance brand appeal and contribute to sustainability efforts.
2. Interactive Confectionery Products - The integration of interactive elements such as challenge cards and activities in confectionery products can provide a unique and engaging experience for consumers, particularly for children.
3. Fair Trade and Ethically-sourced Ingredients - The use of fair trade and ethically-sourced ingredients in the production of chocolate products can enhance brand credibility among socially conscious consumers and promote sustainable agricultural practices.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt eco-friendly packaging solutions and integrate interactive elements in their product offerings to exploit the opportunities presented by the identified trends.
2. Education and Entertainment - The education and entertainment industries can collaborate with brands to develop interactive, educational materials that can be integrated in confectionery products to provide a unique and engaging experience for children.
3. Agriculture and Farming - The agriculture and farming industry can incorporate sustainable and ethical practices in cocoa farming to satisfy the demand for fair trade and ethically-sourced ingredients, thereby promoting industry growth and sustainability.