These new Chobani products have been unveiled as a series of solutions that highlight increased protein levels with reduced sugar to boot. The products include the Chobani Complete Cookies and Cream, which has a lactose-free recipe, no added sugar, 20-grams of protein and three-grams of prebiotic fiber in every 10-ounce bottle. The new options also includes the Chobani with Zero Sugar, which come in 11 single-serve flavors to enjoy at a low-cost price point.
The new Chobani products are being launched now at select retailers in the US market and are priced starting at $2.79. The products respond to consumer demand for lifestyle-conscious dairy options as interest in high-protein diets continues to increase and calls for less sugar also rise.
Lifestyle-Conscious Dairy Products
These Chobani Products are High-Protein and Reduced in Sugar
Trend Themes
1. High-protein, Low-sugar Products - The trend of creating high-protein, low-sugar products is disrupting the traditional dairy industry by appealing to health-conscious consumers.
2. Lifestyle-conscious Food Products - Demand for lifestyle-conscious food products is disrupting the consumer packaged goods industry, creating opportunities for companies to innovate with healthier options.
3. Prebiotic Fiber Supplementation - The trend of incorporating prebiotic fiber in food and drink products is disrupting the functional foods industry, as consumers seek products that promote gut health.
Industry Implications
1. Dairy Industry - The dairy industry can take advantage of this trend by incorporating more high-protein and low-sugar products into their product lines to offer healthier options to consumers.
2. Consumer Packaged Goods Industry - The consumer packaged goods industry can innovate by creating more lifestyle-conscious products, taking advantage of the growing demand for healthier options.
3. Functional Foods Industry - The functional foods industry can incorporate prebiotic fiber into a wider range of products to offer consumers more options for promoting gut health.