We've all seen and giggled at those (usually) middle aged couples who wear identical outfits. Well, it turns out they were ahead of us all in terms of fashion.
Chloë Sevigny and Opening Ceremony have teamed up to produce a unisex clothing line for their Fall/Winter 2009 collection.
As a former model and American actress, it is fitting that Chloë Sevigny has collaborated with Opening Ceremony to push the fashion envelope forward.
Implications - For the majority of the fashion industry's history, there has been a determined effort to imagine distinct styles for men and women separately. Yet, as society shifts away from pre-determined gender roles, fashion does as well -- the result is a unisex vogue which doesn't discriminate between genders. Although some are reticent to adopt this new habit, fashion critics have accepted the movement as an expression of modern mores.
Androgynous Hipster Apparel
Chloe Sevigny and Opening Ceremony Create Unisex Line
Trend Themes
1. Unisex Fashion - The emergence of unisex fashion will inspire designers to create gender-neutral clothing lines.
2. Genderless Fashion - The push for genderless fashion will create opportunities for brands to cater to a wider range of customers regardless of their gender identity.
3. Non-binary Clothing - The rise of non-binary clothing will encourage companies to focus on creating gender-neutral apparel that appeals to a diverse customer base.
Industry Implications
1. Fashion Industry - The fashion industry will have to adapt to the changing gender norms by creating unisex clothing and accessories.
2. Retail Industry - The retail industry will need to cater to the growing demand for gender-neutral clothing and accessories.
3. Entertainment Industry - The entertainment industry will play a key role in promoting and normalizing unisex and genderless fashion.