A strategic collaboration between "French hypercar maker" Bugatti and luxury brand Hermès results in a unique Chiron design that mixes the categories of high-fashion and sports car performance. The partnership lasted three years until the one-of model was completed and the auto was handed to Manny Khoshbin who is a Californian real-estate mogul.
The ultra-slick Chiron design boasts the incredibly elegant and bespoke Hermès Craie shade, while the interior of the vehicle reaches the status of an epitome of luxury thanks to the incorporation of leather and cashmere panels, courtesy of the French fashion brand.
The Chiron design will be displayed alongside other collector-specific luxury cars from Manny Khoshbin’s collection on January 4th, 2020. The public will have access to it.
Collaborative Ultra-Elegant Autos
Hermès and Bugatti Work on an Exclusive Chiron Designs
Trend Themes
1. Collaborative Auto Designs - The collaboration between Bugatti and Hermès showcases the potential for luxury brands to collaborate with car manufacturers to create unique and exclusive designs.
2. High-fashion Automotive - The incorporation of Hermès leather and cashmere panels into the Chiron design highlights the growing trend of luxury fashion brands entering the automotive industry.
3. Luxury Car Collecting - The display of the Chiron design alongside other collector-specific luxury cars signifies the increasing interest in acquiring and showcasing high-end automobiles as collectible items.
Industry Implications
1. Automotive - The collaboration between Bugatti and Hermès opens up opportunities for disruptive innovation in the automotive industry through the integration of fashion and luxury elements into car design.
2. Luxury Fashion - The partnership between Bugatti and Hermès showcases a potential growth avenue for luxury fashion brands to expand their offerings into the automotive sector.
3. Collectibles - The display of the Chiron design as a collector-specific luxury car highlights the potential for innovation and growth in the collectibles industry, specifically in the high-end automotive segment.