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Chipotle Launched a Chicken Al Pastor Topping at Select Locations

Chipotle announced that it is testing the Chicken Al Pastor variety at select restaurants. The initial test will include 94 Chipotle locations across two high-demand cities, Indianapolis and Denver. Chris Brandt, the Chief Marketing Officer for Chipotle, stated that the decision was made in order to " fuel our fans who have been craving spicy chicken from Chipotle," continuing on to state that the Chicken Al Pastor has a uniquely Chipotle restaurant flavor.

The Chicken Al Pastor includes hot peppers, achiote, and adobo, which is balanced out with cilantro, chicken, and pineapple. This creates a spicy flavor that is not unbearable, while blending in sweet and savory flavors as well. In celebration of the Chicken Al Pastor, Chipotle is offering $0 delivery fees for all orders containing the new Al Pastor chicken for one week through September 11th.
Trend Themes
1. Spicy Fast-food Chicken Bowls - Chicken Al Pastor is a new flavor being tested by Chipotle at select locations to cater to fans craving throughout the US.
2. Delivery Discounts - Chipotle is offering $0 delivery fees for all orders containing the new Al Pastor chicken through September 11th.
3. Limited Location Tests - Testing at 94 Chipotle locations across Indianapolis and Denver indicates potential opportunities in specific markets for further menu innovation.
Industry Implications
1. Fast-food Industry - New flavor innovations like Chicken Al Pastor could be the next big thing, setting a new trend in the fast-food industry, and differentiating chains from the competition.
2. Delivery Services Industry - Delivery fee discounts and incentives could be utilized by delivery service providers to attract more fast-food customers.
3. Restaurant Industry - Limited location testing could be a new strategy used by restaurants to connect with specific markets and gauge response to new menu items before expanding.

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