Chick N Max is a dine-in, take-out, and delivery chicken restaurant that has quickly gained favor with fans in Wichita, Kansas, where it currently boasts three corporate-owned locations.
This year, the QSR chain aims to expand outside of the state for the first time, bringing franchise locations to other US states so that more fans can enjoy its savory chicken menu offerings. With many QSR brands honing their chicken sandwich offerings, Chick N Max positions itself as a specialized competitor that balances quality and flavor diversity. With nine perfected chicken sandwiches on its menu, Chick N Max offers customers plenty of variety to choose from.
As the chain has plans to open five new locations per year starting in 2022, Chick N Max is currently seeking franchise partners throughout select states.
American Chicken Chain Expansions
Chick N Max is Expanding Outside of Kansas for the First Time
Trend Themes
1. Expansion of Specialized Chicken QSR - There is a growing demand for specialized chicken sandwiches, which offers an opportunity for QSR chains like Chick N Max to expand and meet the evolving needs of consumers.
2. Franchising Partnerships for Regional Chains - Regional QSR chains like Chick N Max can benefit by collaborating with franchise partners to set up new locations across the country, offering a unique opportunity to share their local brand values and regional foods with a wider audience.
3. Increasing Trend for Delivery-driven Qsrs - Delivery-driven quick-service restaurants like Chick N Max have a competitive edge in their ability to reach a broader range of customers, particularly during the ongoing pandemic, and can use this as an opportunity to grow their brand and customer base.
Industry Implications
1. Fast-food Industry - Fast-food chains that expand their menus to offer specialized chicken sandwiches and seek franchise partners can stay ahead of the competition in the evolving fast-food industry landscape.
2. Franchising Industry - Franchising partners can benefit from regional chains like Chick N Max, which offers a unique brand experience and a differentiated menu that can attract a loyal and growing customer base.
3. Food Delivery Industry - Food delivery companies can partner with specialized QSR brands like Chick N Max to offer a diverse menu and help expand their delivery reach to a broader customer base, offering an opportunity for growth.