In 'Chic Summer' by Maurizio Fantini, a redheaded model rocks emerald green to show that the red-and-green fashion combo isn't just apropos for wintertime. This warm-weather shoot shows the season's best, from itty-bitty shots and sky-high stilletos to oversized sleeves and a giant frizzed-out mane.
See the full 'Chic Summer' shoot by Maurizio Fantini above. I'm dying to find a beaded fascinator like the one in the first image...
Implications - Businesses who embody typically unfavorable or taboo styles or concepts will benefit in multiple ways. Firstly, they will appeal to consumers who encounter comparable experiences and secondly, they will provide this group of consumers with a renewed sense of confidence.
Fierce Frizzy Fros
'Chic Summer' by Maurizio Fantini Shows Red & Green Match All Year Long
Trend Themes
1. Year-round Red-and-green Fashion - Fashion designers can explore new color combination trends and market them as versatile year-round styles.
2. Oversized Sleeves and Frizzy Hair - Beauty and fashion companies can develop new products and services that cater to the trend of embracing natural hairstyles and unconventional fashion choices.
3. Beaded Fascinator Headpieces - Accessories and jewelry companies can capitalize on the resurgence of vintage and bohemian-inspired fashion by offering unique and intricate headpieces such as beaded fascinators.
Industry Implications
1. Fashion - Fashion designers can experiment with unconventional and previously unpopular color combinations and styles to appeal to new audiences.
2. Beauty - Beauty companies can develop products and services that celebrate natural hair textures and empower consumers to embrace their unique appearance.
3. Accessories and Jewelry - Companies in the accessories and jewelry industry can capitalize on the growing trend of vintage and bohemian-inspired fashion by offering unique and intricate headpieces such as beaded fascinators.