Rockin' Reading Glasses

Stylish Spectacles Masquerading as Jewelry

Reading glasses have never looked so cool. These super-stylish specs are specifically designed for the far sighted (yet chic) vision disadvantaged individuals. They are worn hanging from eye-catching beaded straps as jewelry; some even fold up and are further camouflaged as modern pendants.

When you require a little magnification, just hold them up to your eyes and you will look fashionable while avoiding the squint factor.

These ultra-hip reading glasses are from Filao Paris and are being distributed in North America by French Malady.
Trend Themes
1. Fashionable Reading Glasses - Disruptive innovation opportunity: Develop stylish reading glasses that are as much a fashion accessory as they are functional eyewear.
2. Disguised Eyewear - Disruptive innovation opportunity: Create innovative designs that camouflage reading glasses as jewelry or pendants for a more discreet and fashionable look.
3. Convenience in Eyewear - Disruptive innovation opportunity: Design reading glasses that are foldable and easy to carry, providing convenience and portability for users.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Combine fashion and functionality in the eyewear industry to create stylish reading glasses that become must-have fashion accessories.
2. Eyewear Manufacturing - Disruptive innovation opportunity: Disrupt the eyewear manufacturing industry by developing cutting-edge techniques and materials for creating disguised reading glasses.
3. Optical Retail - Disruptive innovation opportunity: Change the optical retail landscape by offering a wide range of fashionable reading glasses that cater to diverse customer preferences and needs.

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