Hey Harper, a brand that became popular due to its high-quality waterproof jewelry, has now expanded into the garment space with a brand-new chic athleisure collection. The aesthetic of the line is minimalist and the choice of materials, as well as the silhouettes prioritize comfort and performance, allowing the wearer to "feel confident while being active."
The chic athleisure garments are considered completely sweat-resistant, extremely practical, and soft against the skin. The collection was developed in Portugal and includes two cropped body suits in Black and Purple, as well as two identical sets (leggings, shorts, a sports bra, and a long-sleeved crop top) available in Black and Baige colorways. The price range of Hey Harper's chic athleisure capsule is £50 - £99. Sizes are available from XS to XL.
Inaugural Athleisure Collections
Hey Harper Expands from Jewelry to Chic Athleisure
Trend Themes
1. Chic Athleisure Clothing - Expansion of Hey Harper jewelry brand to chic athleisure collection, prioritizing comfort and performance.
2. Sweat-resistant Clothing - Development of completely sweat-resistant athleisure garments with materials that are practical and soft against the skin.
3. Minimalist Aesthetic - Designed with a minimalist aesthetic that focuses on simplicity and functionality.
Industry Implications
1. Fashion and Apparel - Hey Harper's expansion from jewelry to athleisure reflects a trend in fashion and apparel towards comfort, practicality, and performance.
2. Sporting Goods - Increase in demand for high-performance athletic clothing that accommodates different body types and activities.
3. Textile Manufacturing - Opportunities for textile manufacturers to explore and develop innovative fabrics and materials for sweat-resistant, comfortable, and practical athleisure wear.