Chevy's Prince tribute is as tasteful as an ad campaign can be -- because, let's face it, at the end that exactly what it is. Yet the auto company managed to make it feel as authentic as possible through a few key methods. The first obvious tactic was to not include any blatant logos. This ensures that its core message read louder and clearer.
Secondly, Chevy's Prince tribute draws on a strong connection between the brand and the late artist. It reads, "Baby, that was much too fast," a line from 1982's "Little Red Corvette" on his seminal album 1999. It brings to mind a fleeting relationship as well as one of Prince's finer moments that just happens to involve the iconic car as well. Well done, Chevy.
Tasteful Mourning Auto Ads
Chevy's Prince Tribute is Touching and Appropriate
Trend Themes
1. Tasteful Ad Campaigns - Businesses can create sincere ad campaigns through shifting the focus away from blatant logos.
2. Nostalgic Marketing - Marketers can evoke emotions of nostalgia by referencing cultural icons or moments in time.
3. Brand Tribute - Brands can honor late cultural icons through subtlety and a clear connection to their product or service.
Industry Implications
1. Automotive - Auto industry professionals can pay tribute to cultural icons through various marketing channels using subtle brand references.
2. Entertainment - The entertainment industry can partner with brands to create tasteful and sincere tributes to cultural icons, such as musicians, through marketing campaigns.
3. Marketing - Marketers of various industries can draw inspiration from Chevy's Prince tribute campaign to create meaningful ad campaigns that resonate with audiences.