Chevrolet is rolling out a spooky but irreverent one minute-long Chevrolet trailer during film previews. The spot makes fun of horror flicks and deftly promotes the brand new Chevy Malibu and Cruze vehicles.
While marketing automobile offerings to cinema audiences isn't a new concept altogether, Chevrolet has taken things to the next level by raising the stakes in terms of production values.
The ad makes use of the creative talents of Michigan director Sam Raimi, famous for creating the Evil Dead series of horror movies. The spot shows a woman walking into a haunted house, with frightening sounds and lighting setting the mood. However, the scene then takes a comedic twist as the audience realizes that this is no typical horror flick trailer.
What's great about this Chevrolet trailer is that it makes use of cinematic director talents to reel the audience in and demand their full attention.
Spooky Auto Marketing
This Chevrolet Trailer Targets American Movie-Goers
Trend Themes
1. Cinematic Car Marketing - There's potential for other car companies to use well-known filmmakers/directors to create cinematic commercials like Chevrolet did to promote their new vehicles.
2. Humorous Advertising - More companies may follow Chevrolet's lead by using humor to advertise their products, as it can make their ads more memorable and entertaining.
3. High-production Car Ads - With this Chevrolet trailer, the bar has been raised for automobile advertising with a high-production value commercial making it more memorable and shareable. Other car companies could follow and elevate their ad game.
Industry Implications
1. Film Industry - This advertising approach could lead to more opportunities and collaborations between car companies and filmmakers, benefitting the film industry by offering new creative outlets for directors and producers.
2. Automotive Industry - The use of high-production trailers like Chevrolet's could lead to more innovative advertising campaigns by car companies and increase excitement and enthusiasm among consumers.
3. Advertising Industry - The use of humor in advertising can be a disruptive innovation opportunity for the advertising industry as it can create a wider reach and lasting impression on consumers leading to increased success for brands.