The new Chevrolet Marketplace app, which comes preinstalled in the newest Chevrolet models, will soon give all US Chevrolet drivers the ability to pay for gas without leaving the car. This new feature will first be tested in Detroit, Seattle and Houston before expanding and will currently only work at participating Shell gas stations. The Chevrolet Marketplace app is now available through the Chevrolet MyLink infotainment system and can even be used to locate nearby Shell stations, utilize Shell Fuel Rewards Offers, offer station details and can show you exactly how much you need to spend for a full tank.
To use the feature, drivers will simply need to select the 'Pay and Save' option in the Chevrolet Marketplace app. This will prompt users to select a gas station on the display and will then generate a code that will unlock the gas pump and will end with charging the user from the payment method they have stored.
In-Car Gas Payments
The Chevrolet Marketplace App Will Let Drivers Pay Without Leaving the Car
Trend Themes
1. In-car Gas Payments - Disruptive innovation opportunity: Further development and integration of in-car payment systems could streamline the fueling process and enhance convenience for drivers.
2. Connected Vehicle Marketplace - Disruptive innovation opportunity: Expanding the functionality of car infotainment systems to include integrated marketplace apps offers new opportunities for brands to engage with consumers on-the-go.
3. Mobile Payment Solutions - Disruptive innovation opportunity: The use of mobile payment apps within the automotive industry opens up possibilities for seamless transactions and improved customer experiences.
Industry Implications
1. Automotive - Disruptive innovation opportunity: The integration of payment technology into vehicles presents opportunities for automakers to enhance their offerings and differentiate themselves in the market.
2. Retail - Disruptive innovation opportunity: Fuel retailers and convenience stores can leverage in-car payment systems to attract customers, streamline transactions, and offer personalized promotions.
3. Mobile Technology - Disruptive innovation opportunity: The convergence of mobile technology and automotive industry enables the development of innovative payment solutions that improve convenience and efficiency for drivers.