China's panda program aims to unify man with nature and to keep to this theme, it has put 50 Chengdu 'Panda Cabs' on London roads, just in time for the Olympic Games.
With black and white print adorning 30 of these adorable taxicabs and animated panda cartoons slapped onto the side of the remaining 20 cars, they will run through tourist areas like Picadilly Circus and the Marble Arch. Some drivers have already seen increased business since touring their patterned vehicle through London!
By leveraging the massive traffic attracted by the Games, Chengdu, home to the giant pandas, hopes this campaign will in turn increase tourism to China. However, its ultimate motive is to educate the public on conserving the endangered panda species. In choosing to do so at a sporting event that echoes similar values of unity and friendship, it could not have picked a better place.
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
Trend Themes
1. Eco-friendly Transportation - The popularity of the bear-patterned taxis could lead to an increase in demand for environmentally friendly transportation options in the tourism industry.
2. Brand Marketing with Novelty - The success of the marketing campaign could inspire businesses to incorporate playful and unique branding techniques to stand out in a crowded market.
3. Conservation Messaging - The use of the cute and cuddly panda design could encourage other organizations to use creative methods to raise awareness for endangered species and conservation efforts.
Industry Implications
1. Tourism Industry - Introducing unique and playful transportation options could attract more tourists to a destination and boost the local economy.
2. Transportation Industry - Businesses could explore incorporating eco-friendly options in their transportation offerings to appeal to environmentally-conscious customers.
3. Advertising Industry - The success of the panda-themed taxi campaign demonstrates the effectiveness of out-of-the-box brand marketing strategies.