The Sartori Cheese Drop is recognized as one of the quirkiest New Year's Eve traditions and this year, it's going totally virtual to help people ring in 2021 in a safe way. The event celebrates Plymouth, Wisconsin, as the home of Sartori Cheese and it involves a countdown to lowering of a giant wedge of Sartori's world award-winning BellaVitano Gold Cheese. This year, the cheese drop was captured on film ahead of time so that people can still get in on the tradition from the comfort of home.
In 2020, people are looking to their favorite brands to help them ring in 2021 virtually on New Year's Eve, as this year's celebrations will look different from years past in the midst of a pandemic.
Cheese-Themed Annual Celebrations
Sartori Cheese is Welcoming a New Year with a Cheese Drop
Trend Themes
1. Virtual New Year's Eve Celebrations - Opportunity for brands to create virtual experiences to help people celebrate New Year's Eve from the comfort of their homes.
2. Quirky Traditions - Chance for brands to establish unique and memorable traditions related to their products or services.
3. Event Filming and Livestreaming - Potential for brands to capture events on film and livestream them, allowing people to participate remotely.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create themed events and experiences, enhancing customer engagement.
2. Entertainment - Potential for the entertainment industry to develop virtual experiences and traditions for people to enjoy from home.
3. Tourism and Travel - Chance for tourism and travel companies to promote unique and quirky traditions as part of their destination offerings.