This limited-edition Cheekbone Beauty bundle was launched to celebrate Indigenous History Month.
The kit contains a collection of the Indigenous-owned brand's boldest make-up products. The vivid color and pattern composition pay homage to Memengwaa—which is the Ojibwe word for a butterfly. As a symbol of the people's strength and beauty, the theme of the Cheekbone Beauty bundle relates to the brand's mission of empowering and uplifting Indigenous voices.
The limited-edition kit includes the lightweight and moisturizing Harmony Lipgloss, the ultra-pigmented SUSTAIN Lipstick, and the buildable Balance Blush + Bronzer duo. All formulas are vegan and offered in refillable packaging, displaying the brand's strong commitment to sustainability. In addition to the celebratory beauty bundle, Cheekbone Beauty also launches a narrated campaign video.
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Trend Themes
1. Indigenous-owned Brands - Disruptive innovation opportunity: Create more platforms and collaborations to support and promote Indigenous-owned brands in the beauty industry.
2. Sustainable Beauty - Disruptive innovation opportunity: Develop innovative and eco-friendly packaging solutions for beauty products that prioritize sustainability.
3. Empowering Indigenous Voices - Disruptive innovation opportunity: Implement inclusive marketing strategies that uplift and highlight Indigenous voices and cultures in the beauty industry.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Integrate storytelling and cultural elements into product launches to create a unique and meaningful brand experience for customers.
2. Sustainability - Disruptive innovation opportunity: Collaborate with beauty brands to develop sustainable practices and solutions that reduce the industry's environmental impact.
3. Marketing - Disruptive innovation opportunity: Innovate inclusive marketing strategies that celebrate diversity and empower underrepresented communities in the beauty industry.