Vans celebrates Checkerboard Day by launches its Global Ambassador Charity Auction in collaboration with eBay for Charity. This initiative brings together ambassadors from all over the world to feature a capsule full of footwear and backpack designs that are made to drive creative expression. The unique auctionable items raise funds that go towards a curated charity in order to support creative initiatives at Imagination.org.
Beginning on November 11th, the bids open up for the public to bid on their preferred products in support of the overall cause. The curators involved include Kim Jaekyung, Christian Hosoi, Brighton Zeuner, Steve Van Doren, Geoff McFetridge, and more. The brand's Checkerboard Day further emphasizes its own ethos of 'Vans Off The Wall.' It essentially encourages creative expression through its founding pillars, which are action, sports, art, music, and street culture.
Creativity-Driven Sneaker Auctions
Vans Checkerboard Day Brings Global Ambassadors Together
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