Recently, it was announced that a nostalgic brand is making a revival and a special Cheap Monday event marks the occasion. The brand invited the press and media to see what was to come in person, closing off the night with a special performance. It fuses various personalities and traits into one -- juxtaposition at the forefront allowing wearers to find their own way of defining themselves. It opens up more exploration of style and finding one's own "evoking the spirit of sleaze and the revival of skinny jeans."
The assortment is available to shop at select Weekday stores, online at Weekday, and select retailers. The first drop this summer features expressive denim at affordable rates. From stretchy skinny jeans, to low-waist bootcut silhouettes, there is bound to be a mild or statement piece for any consumer. The team wanted to reimagine history and embrace the future simultaneously. Inspiration came from underground music, art, post-punk, pop, nepo babies, and more.
Alice Shulman, head designer at Cheap Monday notes, "Cheap Monday conveys a rush of restlessness, speed, and compulsion. Our design language speaks volumes confident, innocent, and unapologetically bold. You can expect only strange, fun, bordering on sinister behavior from now on." She explained the importance of finding our own way of expression, not falling into these defining rabbit holes, and offering wearers a vessel to further explore ourselves.
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Trend Themes
1. Nostalgic Brand Revivals - Bringing back iconic brands taps into consumer fondness for the past while blending it with contemporary styles.
2. Immersive Preview Events - Exclusive preview events create memorable brand experiences and build anticipation through direct engagement.
3. Expressive Denim Evolution - Incorporating a wide range of denim styles caters to diverse fashion preferences and emphasizes personal expression.
Industry Implications
1. Fashion Retail - Revitalizing retro brands can draw in both nostalgic older consumers and new, trend-focused younger demographics.
2. Event Marketing - Hosting dynamic events that offer previews of new collections fosters excitement and creates a buzz around the brand.
3. E-commerce - Offering exclusive drops both online and in select stores bridges the gap between traditional and digital retail spaces.