Ryan Reynolds works in collaboration with ChatGPT to create a new campaign for Mint Mobile using its unique AI technology. By giving the technology text prompts, it is able to construct an entire body of copy within a matter of seconds.
It is an accessible platform and entirely free to use to the public without a limit of prompts and the advertisement was told to write a commercial 'in the voice of Ryan Reynolds.' The AI tool ensured that it included a joke in its copy, along with a curse word incorporated, and finally a mention that "the company’s holiday promo is still applicable despite Big Wireless firms having ended theirs," which is the purpose of the ad.
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
Trend Themes
1. Actor-mimicking Advertising - AI technology mimics the personality of celebrities for ad campaigns, providing an opportunity for companies to leverage celebrity endorsements without the high cost.
2. Chatbot Copywriting - AI-powered chatbots are being used to generate ad copy, presenting an opportunity for businesses to reduce ad campaign production costs and increase efficiency.
3. Prompt-based Ad Copywriting - AI-generated ad copy based on text prompts opens up new opportunities for businesses to personalize their marketing messages to micro-segments.
Industry Implications
1. Advertising - AI-powered copywriting has the potential to disrupt the advertising industry by simplifying the ad production process and reducing marketing costs.
2. Marketing - The AI technology utilized to generate ad copy could significantly challenge traditional marketing techniques by offering low-cost and personalized ad content.
3. Entertainment - The trend of using celebrities to endorse personalized advertising offers a new opportunity to combine entertainment with marketing, which can revolutionize the industry.