'Chasin' the Sun' shows that a bad situation can be made into a fashionable one with some help. Photographer Evie Parazite captures a car breakdown with a focus on hip fashion looks.
Evie Parazite is known to tell stories through her editorials as she plays with natural lighting and the country landscape. A hip teen model sports his shades and sneakers as he passes the time smoking and lounging on the hood of his car. The model makes the best of his situation and in turn creates stellar images that embrace an urban vibe.
'Chasin' the Sun' somehow makes a car breaking down look like the coolest thing that has ever happened because of the model's confidence and strategic photographic angles. We can only hope that if we are ever in a similar situation we will embrace it as the model has done.
Sultry Highway Hunk Editorials
'Chasin' the Sun' Shows Urban Fashions in Spite of Car Breakdowns
Trend Themes
1. Embracing Setback Fashion - There are opportunities to tap into the idea of making stylish and fashionable moments out of unexpected setbacks such as car breakdowns or bad weather.
2. Natural Lighting Photography - There is a growing demand for expert photographers who can artistically capture natural lighting in their works.
3. Youth-centric Editorials - There are opportunities to cater editorial shoots and media campaigns to more youthful audiences to embrace a more urban and edgy aesthetic.
Industry Implications
1. Fashion and Apparel Industry - There is an opportunity for fashion and apparel companies to market their brand as stylish and trendy even in unexpected situations like car breakdowns.
2. Photography and Art Industry - There is an opportunity for photographers and artists to specialize in utilizing natural lighting to create unique and stunning works.
3. Advertising and Media Industry - There is an opportunity to tailor advertising and media content to youth audiences and embrace a more urban and edgy aesthetic in their campaigns and editorials.