Hooters has further cemented its relationship with auto racer Chase Elliott to create a virtual restaurant concept called Chase Elliott’s Chicken Tenders.
Hooters calls itself 'The Official Home of Race Fans' so it makes perfect sense for the brand to align itself with racing superstar Chase Elliott. The new Chase Elliott’s Chicken Tenders concept is a virtual brand available exclusively for delivery through the third-party platforms DoorDash, Grubhub and Uber Eats. The new brand will sell Chase Elliott’s Chicken Tenders which come in 14 craveable sauce varieties. The virtual concept will also offer boneless wings, chicken sandwiches, buffalo chicken salads, and beverages. As Elliot himself says, "I’m excited to launch a menu that fuels fans’ love for delicious Hooters chicken, starters and sides. I have the best fans in the world, so I know they will enjoy trying this cool new concept and make an order for race day or during the week like I do."
Virtual Chicken Tender Concepts
Chase Elliott’s Chicken Tenders is a Virtual Restaurant by Hooters
Trend Themes
1. Virtual Restaurant Concepts - The rise of virtual restaurant concepts, like Chase Elliott's Chicken Tenders, offer new opportunities for brands to expand their reach and offer new dining experiences.
2. Third-party Delivery Platforms - As virtual restaurants become more popular, so do third-party delivery platforms like DoorDash, Grubhub, and Uber Eats, which provide a means for these concepts to reach consumers who prefer to eat at home.
3. Celebrity Collaborations - Collaborating with celebrities, like Hooters' partnership with race car driver Chase Elliot, can help brands gain exposure and attract new customers.
Industry Implications
1. Restaurant Industry - Virtual restaurant concepts are disrupting the traditional restaurant industry by offering new ways for consumers to dine and for brands to expand their reach through third-party platforms.
2. Third-party Delivery Industry - The rise of virtual restaurant concepts is providing new growth opportunities for third-party delivery platforms, which are essential for these concepts to reach consumers who prefer to eat at home.
3. Celebrity Endorsement Industry - Celebrity endorsements and partnerships, like Hooters' collaboration with Chase Elliot, are a continuing trend in marketing and can be leveraged to gain exposure and attract new customers across various industries.