For its Fall/Winter 2017 line, Superga and Charlotte Simone joined forces to come up with a collection of 90s-inspired footwear.
Included in the collection are three different variations of the platform silhouette: one that's white with hot pink pom poms on the laces, one that's white with indigo pom poms in the same area, and a third that's a slip-on style that has baby pink faux fur featured on the heels.
All of these variations have unique designs on their midsoles as well, with the pink pom pom model featuring a band of hearts that divides up the platform. In addition, the Superga and Charlotte Simone sneakers can be customized with artful laces which can be mismatched.
Statement Pom Pom-Accented Sneakers
These Superga & Charlotte Simone Sneakers Have Playful Designs
Trend Themes
1. 90s-inspired Footwear - Opportunity for disruptive innovation by incorporating nostalgic design elements into contemporary sneakers.
2. Playful Sneaker Accessories - Opportunity for disruptive innovation by adding pom poms and faux fur accents to sneakers for a fun and playful twist.
3. Customizable Sneaker Features - Opportunity for disruptive innovation by allowing customers to personalize their sneakers with artful laces and mismatched designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by merging nostalgic styles with modern footwear designs.
2. Footwear - Opportunity for disruptive innovation in the footwear industry by introducing playful accessories like pom poms and faux fur to sneakers.
3. Personalization - Opportunity for disruptive innovation in the personalization industry by offering customizable features in sneakers, such as artful laces and mismatched designs.