Kingston University fashion graduate Charli Cohen has created a stunning sportswear clothing line for women. Her inspiration came from the stereotypes that perception of women who weight train as being tomboys or manly. This collection combines functionality with high-fashion to provide active women with a stylish wardrobe to suit their lifestyle.
Cohen asked some of her fit friends to send her two pictures, one in their everyday attire and one of them in training mode. It was crucial for the designer to explore the psychology behind the clothing choices that women made in order to create an appealing line.
Yellow shopping bags influenced the designer to use the highlighter yellow as her accent color throughout the line. It is important to note that her processes and fabrics are eco-friendly, which has led to some garments being temperature regulating and anti-bacterial. This clothing line is definitely catering to a gap in the fashion market that has yet to be tapped into.
High-Fashion Exercise Garments
The Charli Cohen Fitness Collection is Functional Yet Chic
Trend Themes
1. Fashionable Activewear - Disruptive innovation opportunity: Develop a line of trendy activewear that combines style and functionality for active women.
2. Psychology-inspired Design - Disruptive innovation opportunity: Create clothing lines that are informed by psychological research on consumer preferences and behaviors.
3. Eco-friendly Clothing - Disruptive innovation opportunity: Design eco-friendly garments that are both sustainable and offer additional benefits such as temperature regulation and anti-bacterial properties.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce a curated collection of fashionable activewear through an online or brick-and-mortar fashion retail platform.
2. Consumer Psychology - Disruptive innovation opportunity: Apply consumer psychology insights to enhance the design and marketing strategies of fashion brands.
3. Sustainable Fashion - Disruptive innovation opportunity: Develop innovative techniques and materials to produce eco-friendly clothing that meets consumer demand for sustainability.