Emotionally-Infused Editorials

The US Vogue Character Studies Photoshoot Displays Varying States

The US Vogue Character Studies editorial is set to be featured in the January 2015 issue of the high end magazine. Models Karlie Kloss, Edie Campbell, Imaan Hammam and Natalie Westling were called upon for the series which focuses on various emotional states of mind.

Photographer Jamie Hawkesworth captured an assortment of feelings and sentiments for this US Vogue production. He did so with a barren backdrop as the women were pictured before beige and cream settings, allowing readers to focus solely on the apparel and talented team.

Stylist Grace Coddington furthered the dramatic appeal that abounds Character Studies. Matching the smiles, smirks and straight faces was her inclusion of patterned sweaters, full piece suits, fur jackets and denim overalls, providing a range of looks.
Trend Themes
1. Emotional Fashion Editorials - The use of editorial fashion photography to express varying emotional states of mind presents an opportunity for fashion brands to connect with consumers on a deeper level through storytelling.
2. Minimalist Photography - Photography that focuses on the subject matter and emotion rather than elaborate backgrounds and settings can provide a raw and authentic perspective, presenting an opportunity for photographers to showcase their skills in this genre.
3. Dramatic Styling - The use of contrasting and bold elements in fashion styling, such as pairing patterned sweaters and denim overalls, creates a unique and memorable aesthetic, providing an opportunity for fashion brands to stand out and create a distinct brand identity.
Industry Implications
1. Fashion - The use of editorial fashion photography to showcase emotion and mood provides an opportunity for fashion brands to tell deeper stories and connect with consumers on a more personal level.
2. Photography - The trend towards minimalist photography that focuses on emotion and raw authenticity creates an opportunity for photographers to showcase their skills in capturing memorable moments and telling compelling visual stories.
3. Magazine Publications - The trend towards emotionally-infused editorials in high-end publications presents an opportunity for magazines to create a unique and memorable aesthetic that sets them apart from competitors and attracts discerning readers.

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