New York Fashion Week sparked what seemed like a desire for classic looks from the usually wild Marc Jacobs. With his structured jackets in dark yellow, feminine floral dresses and high waisted skirts, he opted for a theme of classic structure, as opposed to recent shows which opted for more radical designs and, it may be noted, much more skin.
The structured old-school look was solidified by what sat atop the models' heads. Hearkening back to the days of Jackie Kennedy and her pink pill box hat, Jacobs showed hats in blue, black, brown and green. The perfect finish to a look so set in what feels like the 1930’s or 40’s. Not only would the Hepburn women be proud, but surely Jackie O would approve. And really, who couldn’t use a bit more classic elegance in their wardrobe?
Channeling Jackie Kennedy
Pill Box Hats Are Back in Style for Spring/Summer 2009
Trend Themes
1. Classic Fashion - Fashion brands can innovate by incorporating classic styles from the past in their designs to appeal to consumers looking for timeless elegance.
2. Nostalgia-inspired Accessories - Designers can tap into consumer nostalgia for retro accessories like pill box hats to create new, unique products for their market.
3. Vintage Fashion Revival - There is an opportunity for fashion brands to tap into the renewed interest in vintage fashion styles and create products that offer a modern take on classic designs.
Industry Implications
1. Fashion - Fashion brands can capitalize on the return of classic styles, by incorporating these styles in their clothing lines and accessories.
2. Accessories - Accessory brands and designers can tap into the demand for vintage and classic accessories such as pill box hats, to create new products that appeal to consumers looking for retro, nostalgic items.
3. Retail - Retailers can leverage the trend towards classic fashion styles by offering a range of clothing and accessories that combine retro elements with contemporary design.