Recently Trend Hunter revealed a couple of images from the Chanel Spring Summer 2012 campaign, and now here's the full set of gorgeous black and white photos.
The Chanel Spring Summer 2012 campaign features models Saskia de Brauw and Joan Smalls looking gymnastically inclined as they perch and balance gracefully on wooden beams and swings, which seem to be positioned over a large water body. This lighthearted and delicate shoot, photographed by none other than Karl Lagerfeld himself, combines both whimsicality and impeccable style (but I'm sure that comes as no surprise).
Styled by Carine Roitfeld, the shoot took place at the Hotel du Cap-Eden-Roc in Antibes, France, the same location where the Chanel Resort 2012 runway show was held.
Acrobatic Monotone Shoots (UPDATE)
The Full Chanel Spring Summer 2012 Campaign
Trend Themes
1. Acrobatic Fashion Photography - Opportunity for photographers and fashion brands to create visually captivating and dynamic images through acrobatic poses.
2. Whimsical Styling - Opportunity for stylists to incorporate playful and lighthearted elements into fashion shoots, adding a touch of whimsy.
3. In-house Photography - Opportunity for fashion brands to bring photography in-house, allowing for greater creative control and unique visuals.
Industry Implications
1. Fashion Photography - The fashion photography industry can explore new techniques and concepts to create captivating and innovative visuals.
2. Fashion Styling - The fashion styling industry can embrace whimsical elements and experiment with unconventional concepts to create unique and memorable looks.
3. Fashion Brands - Fashion brands can use in-house photography capabilities to differentiate themselves and create standout visual campaigns.