Photographed by Karl Lagerfeld and starring his male muse, Baptiste Giabiconi, the Chanel Pre-Fall campaign for 2010 is a study in studio shots. Model Mirte Maas accompanies Giabiconi in the ads and also stars in several solo images.
Lounging in a black round chair, Maas and Giabiconi look every bit the sophisticated and chic Chanel-clad couple. So coordinated are their outfits for the Chanel Pre-Fall campaign ads, it almost borders on the nauseating. Click through the gallery to see more ads.
Coordinated Couple Couture
The Chanel Pre-Fall Campaign Ads for 2010 Are Matchy-Matchy
Trend Themes
1. Coordinated Couple Fashion - Opportunity for fashion brands to create coordinated fashion collections for couples.
2. Studio Photography Campaigns - Opportunity for photographers and fashion brands to create visually appealing studio-shot campaigns.
3. Male Muse in Fashion Ads - Opportunity for fashion brands to feature male muses in their advertising campaigns.
Industry Implications
1. Fashion - Fashion brands can explore the trend of coordinated couple fashion and incorporate it into their collections.
2. Photography - Photographers can capitalize on the trend of studio photography campaigns to create visually stunning ads for fashion brands.
3. Advertising - Fashion brands can take advantage of the trend of featuring male muses in their advertising campaigns to appeal to a wider audience.