Chanel Le Coton consists of cloud-like cotton pads would be used to replace your everyday bulk bag of cotton balls and swabs.
Chanel Le Coton has three-layer pads made from carefully selected cotton flowers from Australia and Egypt. They are, of course, stamped with Chanel's interlocking C logo. One box of 100 pads costs $20 and will be available starting this month at Neiman Marcus, Chanel boutiques and Chanel.com.
Implications - Now that the economic downturn is over, consumers are eager to represent their feelings of euphoria. A new group of affluent young people are looking to express this sentiment in a myriad of ways. Companies can capitalize by offering them unique products that represent their social status.
Luxury Cotton Pads
Wipe Off Your Makeup Like Coco with Chanel Le Coton
Trend Themes
1. Luxury Beauty Accessories - Opportunity to create unique and high-end beauty accessories for affluent consumers.
2. Premium Cotton Pads - Disruptive innovation opportunity to provide high-quality, luxurious cotton pads as an alternative to traditional cotton balls.
3. Designer Logo Stamped Products - Innovative chance to offer branded products that appeal to consumers wanting to express their social status.
Industry Implications
1. Beauty and Personal Care - The beauty industry can create luxury cotton pads and other high-end beauty accessories.
2. Fashion and Design - Fashion brands can explore the creation of designer logo stamped products.
3. Luxury Retail - Luxury retailers can stock and market premium cotton pads to cater to affluent consumer demand.