Fashion designer Karl Lagerfeld uses a whole new style for the upcoming Chanel Fall 2016 ad campaign. Unlike previous campaigns, which are fashion editorials, these ads are actually collages. The image series basically looks like a school creative project with a mishmash of images cut out and glued onto patterned or colored paper.
In his interview with WWD, Lagerfeld mentions that he wanted to shake things up and do something new for the brand that had not been done before, citing that he "was tired of a girl holding a bag." Incorporating his love for collages into the new campaign was "an inspiration without roots -- spontaneous."
Changing up the Chanel Fall 2016 ad campaign to be more than regular fashion editorials or risque images is a great way to grab consumer attention and break through the advertising clutter.
Collage Fashion Campaigns
The Ads for Chanel Fall 2016 are Creative Collages
Trend Themes
1. Creative Collages in Fashion Ads - Fashion brands can innovate their ad campaigns by using creative collage designs like Chanel Fall 2016.
2. Moving Away From Traditional Fashion Campaigns - Fashion designers can embrace new styles for their ad campaigns, breaking away from traditional editorial designs.
3. Spontaneous Advertising Inspiration - Inspiration can come from a spontaneous place without roots, as seen in Karl Lagerfeld's use of collage designs for the Chanel Fall 2016 ad campaign.
Industry Implications
1. Fashion and Apparel Industry - Fashion companies such as Chanel can use innovative techniques in their marketing campaigns to gain a competitive edge.
2. Marketing and Advertising Industry - Marketing agencies can offer unique and fresh ideas to fashion brands by exploring new advertising techniques such as the use of collages.
3. Art and Design Industry - By incorporating art and design elements into fashion campaigns, fashion brands can broaden their reach and tap into new audiences.