What do Marmite and Champagne have in common? Likely nothing if it weren't for the limited edition production of Lover's Marmite containing a hint of champagne.
Launched just in time for Valentines Days, a limited 600,000 heart-shaped containing the peculiar spread were produced. If you were looking for an innovative way to tell her sweet heart how much you care, why not do it by plopping this on the breakfast table? The heart-shaped label says, "I love you," so you can easily spread the romance. (Bad pun, sorry!)
Marmite, for those who don't know, is a by-product of beer brewing yeast extract, made into an intensely bitter spread. It's hated by just about everyone who didn't grow up with it, and loved by those who did. I recommend checking in with your Valentine before presenting this as a gift.
They're selling for between £2.99 and £3.99, (between $6-8) depending where you shop.
Want something really special? 50 ultra limited edition containers were made with a sterling silver lid, the jars created by jewelery designer, Theo Fennel. They're selling for £145 or $284.
From the press release:
Champagne Sandwich Spread
Limited Edition Marmite
Trend Themes
1. Limited Edition Products - There is a growing trend of offering limited edition products, like the champagne-infused Marmite spread, to create excitement and demand among consumers.
2. Valentine's Day Marketing - Brands are leveraging holidays like Valentine's Day to launch innovative and unique products, such as the heart-shaped Marmite jars, targeting consumers looking for unique gift options.
3. Collaboration with Designers - Collaborating with designers, like jewelry designer Theo Fennel who created the sterling silver lids for the ultra limited edition Marmite jars, is a trend in creating high-end and exclusive products that cater to luxury consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the trend of limited edition products and unique collaborations to create buzz and cater to evolving consumer preferences.
2. Gift and Souvenir - The gift and souvenir industry can tap into the trend of Valentine's Day marketing and offer innovative and themed products to meet the needs of consumers looking for unique and memorable gifts.
3. Design and Luxury - The design and luxury industry can seize the opportunity presented by collaboration with renowned designers to create exclusive and high-end products that appeal to affluent and discerning consumers.