Colugo, the direct-to-consumer stroller and accessories brand beloved by Millennials, recently expanded its portfolio in anticipation of spring with the launch of the new Chambray collection. Described as "a modern, buttery soft version of their Carrier and On the Go Organizer," the new collection maximizes comfort and functionality. The lightweight and versatile collection is the perfect accessory that won’t compromise the look of their outfit.
Colugo's easy-to-use baby gear is available in fashion-forward prints, colors, and design and priced at an accessible price point. The brand was built by real parents who saw a need for affordable, high-quality baby and toddler gear that are high quality and safe for little ones.
The new Colugo Chambray collection is available to purchase online.
Spring-Ready Compact Baby Strollers
Colugo Debuted the New Chambray Just in Time for Spring
Trend Themes
1. Fashionable Baby Gear - Brands that combine functionality, safety, and fashion-forward design in baby gear can disrupt the market by providing affordable access to stylish options for millennial parents.
2. Direct-to-consumer Baby Products - Direct-to-consumer baby products can disrupt the traditional retail industry by offering affordable, high-quality baby gear that is accessible and convenient to parents.
3. Lightweight and Versatile Baby Accessories - The trend towards lightweight and versatile baby accessories provides opportunities for innovation in design, materials and functionality that can enhance the user experience and attract parents looking for convenience and ease of use.
Industry Implications
1. Baby Gear Industry - The baby gear industry can capitalize on the trend of affordable, high-quality, and functional baby gear that combines style with safety to attract millennial parents.
2. Direct-to-consumer Retail Industry - The direct-to-consumer retail industry can disrupt the traditional retail industry by offering parents an affordable, convenient and accessible way to shop for high-quality and safe baby gear.
3. Fashion Industry - The fashion industry can capitalize on the trend of fashionable baby gear by creating innovative baby clothing and accessories that cater to millennial parents looking for style and convenience.